The world today is a crowded place. If you’re not smart about it, you’ll find yourself competing with a lot of other people in your field, making it hard to win clients and charge what you’re really worth.
The conventional business gurus’ solution to these challenges is to encourage you to become a world expert in marketing and to win by brute force of effort; marketing harder than anyone else.
But there is another way: The Crazy Successful Formula.
I want to lead you through a completely new and unconventional process to take the work you love and position it in such a way that you carve out a little piece of the world that is entirely yours, with zero competition.
Which makes you #1.
That means you easily attract attention and leads, you can charge a lot more, and you become a little bit famous for what you do.
The 3 phases contain 12 modules in all and you can go through them all in 12 weeks if you're keen to get results fast. Or, take them at your own pace because you have an entire year to implement everything with my help.
Here is everything you will go away with at the end of the Crazy Successful Formula.
First we dive into your unique passions, strengths, and personality to uncover a unique viewpoint on your work which we can use throughout your marketing. Then we create one offer that is unique to you and that you love and we make it the revenue engine of your business - a course, one-to-one package, group programme, workshop, retreat, corporate consulting offer, etc - something that makes you hundreds, and ideally thousands, for each sale.
I'll be teaching this part of the Crazy Successful Formula live over 4 weeks so you can ask questions as we go. However, everything will be recorded for you to watch in your own time if you prefer.
Next, we go prove it all works by conducting market research in a simple but very powerful way. Then we get the ultimate validation: I walk you through the exact process to make your first few sales of this new offer. Don’t be surprised if by this point you’ve doubled your effective hourly rate (or even more) and made more than the cost of the programme back!
Finally, we use the unique viewpoint and unique offer we've found for you to build the social media, email marketing, and lead generation strategies that will bring you repeated sales while staying true to who you are. And you’ll see 10 times the effect of these marketing tactics as a result of the work we have done earlier to differentiate you.
You'll get exact instruction for each one of these steps but you're not on your own. Pretty much every week you'll have a chance to come and ask me your questions. Want to run your idea for a signature offer or lead magnet past me? Want to see what I think of the headline on your sales page once you've created it? Just come along and ask!
The result of all this: a business completely unlike any other, that fits you like a glove, and that pays you fabulously.
Yes, the Crazy Successful Formula syllabus will give you the exact strategies you need to make your business stand out and win but strategy alone is not enough.
I have seen with thousands of participants in my courses that the real blocks to business success are not out there in the market or economy but in our own minds.
So the Crazy Successful Formula includes a bonus course called Crazy Successful Self-Management (based on my upcoming 4th book, ‘Crazy Successful’) about knowing, managing, and using your ‘crazy’. Combine this with our regular "Getting unstuck" calls to help when you hit a block of some sort and you will never get stuck on your own as you might have done with other courses.
Aside from this, you also get access to regular "What's stopping you?" group calls with me to get help when you're stuck or lost motivation, and monthly accountability calls with coach Julia.
You’ll finish with a dramatically different level of confidence in promoting your work and with personal insights & tools that you will carry with you for the rest of your life about how you work, your greatest strengths, what makes you different, and how to remove the blocks that have held you back in the past.
I am author of 3 bestselling books translated into 10 languages including WHSmith business book of the month F**k Work Let’s Play.
I have been helping people turn their ideas into #1 businesses, books and brands for 18 years, after a career in innovation, creating software and solutions for Disney, BBC, Deloitte, Accenture and others.
I was a Senior Managing Consultant at Deloitte before quitting and declaring I never wanted another job for the rest of my life. Since then, I’ve been a freelancer, contractor, consultant, and finally founder of The Ideas Lab which has helped thousands of people to make a living from the work they enjoy.
My books, courses, and ideas have been featured in The Sunday Times, The Telegraph, The FT, Daily Mail, The Guardian, Psychologies, Elle, Marketing Week, and on BBC Radio & Australian TV.
I’ve spoken internationally, run online courses with hundreds of participants at a time, sold high ticket one-to-one coaching and currently run an AI event in London. I often work remotely from beautiful locations all over the world.
My training in, and passion for, psychotherapy & psychology gives a depth to my thinking which is exceedingly rare among business strategists.
The Crazy Successful Formula is a powerful experience that gives you an entire year of access to me in the group calls. But if you want to work privately with me to make even faster progress there are 2 options.
Crazy Successful Formula VIPs get to be in my inner circle. We will have a private consultation over zoom every month where we will make rapid progress on the things that most matter in your business - nailing your niche, defining your signature offer, creating your social media strategy and refining your lead generation strategy. Even a few minutes of my personal input can radically change the direction of your business so imagine what 40 minutes every month will do!
I will set you specific tasks to complete between sessions and pre-read the relevant worksheets in advance of our sessions so I am already up to speed. You’ll also get a recording to review afterwards which is great given that I will often reel off an entire strategy or piece of marketing copy for you.
In between our sessions I will place you in the VIP circle within our Crazy Successful community giving us a more intimate space for discussion.
The price of being a Crazy Successful VIP is just £495 per month including VAT in addition to membership of the Crazy Successful Formula. The minimum VIP commitment is 3 months. This gives us enough time to make real progress on your business. Note that this pricing will rise in 2024.
To join VIP, buy your place on Crazy Successful Formula using the links above and then look for the option to upgrade or click the link below:
The Private Client Mentoring option is for people who want to work with me closely on their business so that we co-create the strategies to make your business really fly.
We will have two 50-minute one-to-ones per month to cover anything and everything that comes up in your business - from designing an online course, to launch strategy, to writing your sales page, to breaking into corporate consulting.
In between our sessions I will place you in the VIP circle within our private community app so that you can network with other VIP and Private Mentoring Clients.
In addition, I will give you messaging access to me anytime you need it during office hours. Got a question? Had an opportunity suddenly come up? Need help closing a sale? Want to run a social media post past me before posting? Just text me on my private Telegram channel and I will get back to you the same day. You can send your question as a voicenote if it’s easier and I may also respond as a voicenote when I need to explain something in depth for you.
The price is £1997 per month including VAT in addition to membership of the Crazy Successful Formula.
In 2023 I am introducing the Private Client Mentoring option at just £1,497/month including VAT in addition to your membership of the Crazy Successful Formula.
The minimum commitment is for 3 months but consider committing to work together for 6 months if we have a lot to do together (for instance, launching an entire new business).
Pay in advance for 6 months and I will meet you in person for an extended 2-hour kickoff strategy session in Soho House in London (photo below) and buy you lunch afterwards in the rooftop restaurant by the pool!
Private Client Mentoring is by application only. Please click below to register for more details or send me DM to talk about it. Or join the Crazy Successful Formula and then get in contact with me about upgrading.