Introducing The Ideas Lab
The Ideas Lab helps people turn their ideas, knowledge and expertise into world-class businesses, books and products.
The Ideas Lab is based in London, England and was founded by John Williams, bestselling author of Screw Work Let's Play and Screw Work Break Free.
We run group and one-to-one programmes and consult to organisations on the innovation process and creative marketing. John also speaks and writes on creativity, innovation, entrepreneurship and the changing world of work.
We're passionate about ideas... because one good idea, well executed, can change the world.
Programmes and Events
Thousands of people around the world have participated in The Ideas Lab's programmes & events – from sell-out live events in London to online programmes with over 300 global participants at a time.
These programmes have attracted national and international press including The Daily Mail, Psychologies Magazine and Slovakia's Profit Magazine.
Download a free chapter of Screw Work Break Free
Let John Williams teach you how to get up and running with a money-making idea you love in just 30 days – even if you haven’t yet found your killer concept. Drawing on the latest methods of famous creatives and billion-dollar startups you’ll discover:
- 3 steps to find a money-making idea to run with
- The instant procrastination fix
- Eleven ways to make money out of any idea
- How to make your idea go viral
- Secrets you can use from multi-million dollar launches
OR

Screw Work Let's Play
Screw Work Let's Play published by Pearson was a UK bestseller, a top 20 book in WHSmith and recommended by The Sunday Times as a 'buzz book of the summer'.
It has since been translated into 9 languages: Italian, Dutch, German, Czech, Russian, Malay, Marathi, Korean, Thai.
The book is available in bookshops, on Amazon (as both paperback and Kindle), and iBooks.

About the founder, John Williams
John started his career in creative technology - as a developer on pioneering special effects software (including on-site work at Disney Feature Animation, LA) and broadcast automation.
He became Digital Media CTO at a European startup incubator before moving to head up a small media technology consultancy team at Deloitte.
John left to consult independently to broadcasters around the world before finally founding The Ideas Lab and writing his bestselling book Screw Work Let's Play.
Press
The work of The Ideas Lab has been featured in The Sunday Times, The Times, The Financial Times, The Telegraph, Marketing Week, The Daily Mail, Elle magazine, Psychologies, Red and Monocle amongst others.
Founder, John Williams, has appeared on BBC Radio and on national TV in Australia.
If you need a quote or story quickly, please email press@theideaslab.org and we'll get straight back to you.

The Ideas Lab Mentorship Programme
The Idea Lab mentorship programme has space for a handful people to work in person with the founder John Williams on their business.
This is a chance to get ongoing in-depth guidance on where to focus your business and how to get the best return from your marketing efforts.
For more details email mentorship@theideaslab.org
Speaking
John has spoken at events around the world from London to Bratislava to LA.
Topics including the future of work, why your best employee is not a worker but a 'player', and how to start a business in 30 days.
Please get in touch for details of how to book John for your event.

Consulting
The Ideas Lab consults to small and large organisations on the innovation process, defining your killer proposition, technology & user experience, and creative marketing & copywriting.
We have consulted to international broadcasters, global consultancies, and startups in Europe, US and Africa on multi-million (and even multi-billion) pound projects.
Please get in touch to find out more.
Recent Posts
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Read MoreContact Us
The Ideas Lab London Ltd
Registered address:
20-22 Wenlock Road, London, N1 7GU, UK
hello@theideaslab.org
Tel. 020 3290 3277