Co-founder of Bompas & Parr, Sam works as creative director of the company. He spends his time developing ideas that are universally appealing, experientially compelling and highly press-worthy. Projects such as Alcoholic Architecture have had a reach of 3.7 billion and Symphony in Blue (for Johnnie Walker Blue Label) had a reach of over 3 billion. Press accolades include TimeOut’s ’50 Best Londoners’ and Evening Standard’s ‘1000 most influential people’.

Over the years Sam has cultivated an extensive network of historians, chemists, micro-biologists, artists, musicians, art directors, flavourists, chefs, professional noses, inventors, stage illusionists, and pyrotechnicians who collaborate with Bompas & Parr to create genuine world firsts such a fireworks show where you can taste the fireworks as they explode above your head, attended by a quarter of a million people.

Sam lectures internationally and has delivered keynotes for companies such as Google, Unilever, Diageo and Coca-Cola and at the Met, Royal Academy of Arts and Victoria & Albert . Particular areas of expertise include, consumer journeys, visitor experiences, routes to creativity, the future of food and drink and multi-sensory design.