If you've created a course, package or programme you might have come up against that old question: What the hell should I call this thing? Well, I've been naming stuff for people for about 15 years now and I've got very good at it. And I've had plenty of success with naming my own stuff: Screw Work Let's Play (book), Scanners Night (live … [Read more...] about 7 guidelines for creating a killer name for your course, offer or product

I recently gave a talk in a wood in Warwickshire. I was at the Also Festival and my talk was titled "How to start a business in 30 days". It was quite a setting for a talk: I was worried I'd only have a handful of people who would schlep into the woods on Sunday afternoon to listen to me (there are 6 or more stages at this small … [Read more...] about 6 lessons from a 13 year old entrepreneur

Today I am flying back to London after a very enjoyable month as a digital nomad in Mexico. Here are 11 things I’ve learned travelling solo on this trip (and many others). 1. Find the right WhatsApp group and you will always have company. This photo is from a Friday night digital nomad meetup in Playa Del Carmen, Mexico organised in the digital … [Read more...] about 11 things I’ve learned travelling the world solo

Do you dread the thought of posting to social media every day? Then don't. Marketing only works when you're excited by it. Besides, I'm not a fan of doing things that make you miserable every day just so you can hopefully make money later. So, here are 7 ways to build an audience without social media: 1. Create partnerships This … [Read more...] about 7 ways to grow your audience WITHOUT posting to social media

AI has rocked our world this month, and I want to tell you why it's so exciting for anyone who loves ideas, creativity and entrepreneurship. Here are 3 applications of AI available right now that will blow your mind: 1. ChatGPT - 5 days to one million users 12 days ago OpenAI (founded by Elon Musk, Sam Altman and others) release a chatbot … [Read more...] about 5 days to one million users: Your crash course in AI

Please don't waste time on your logo when you're just starting out. It really doesn't matter at all until you're making consistent sales. Besides, logos change. Just check out these first logos of well known companies (yes these are real): … [Read more...] about Forget your logo

Have you got a summer holiday coming up? Or at least some time off work? If so, this is my list of suggested books for you to read by the pool to get you fired up to create your own million-dollar venture. 1. Future Proofing You: Twelve Truths for Creating Opportunity, Maximizing Wealth, and Controlling your Destiny in an Uncertain World - Jay … [Read more...] about The best 5 business books for pool-side inspiration this summer

I've recently been helping a client with her book due to be published with a major publisher next year and one of the things we've been working on is the title. Getting the right book title is SO important if you want to have a really successful book. (And here I'm talking about business, psychology, self-improvement or other non fiction … [Read more...] about 11 secrets to a bestselling book title