If you want to start a movement that changes the way people all around the world think about a particular topic, then this will be a really interesting conversation for you to listen to.

Jody Day is the founder of Gateway Women, which has helped millions of women around the world to come to terms with involuntary childlessness.

The social enterprise that now has touched millions of women's lives was started in 30 days, in a course I used to run 10 years ago, called The 30 day challenge.

Jody is also featured in my new book, F**k Work Let's Play: How to do what you love and get paid for it, as an example of somebody who's created a social enterprise and business around something she is very passionate about.

And so I wanted to dive into more detail here about:

• How she started that business in 30 days with a couple of things that seemed like very small steps, and then how she managed to get through all the setbacks inherent in starting a business.
• Her own approach to running a social enterprise.
• How she's managed to scale up far beyond what she could have ever done as an individual psychotherapist.
• Some of the challenges she ran into when she moved from doing everything completely for free to charging a very modest amount.

This is a fascinating conversation that spans the issues of involuntary childlessness right the way to marketing and entrepreneurship.

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Best Wishes,

John