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From a grandmother’s home remedy to commercial product with a successful crowdfunding campaign – Laura Sagen [#34] The Ideas Lab Podcast

16th October 2019 By John Williams 2 Comments

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From a grandmother’s home remedy to commercial product with a successful crowdfunding campaign – Laura Sagen

Some years ago, Laura learnt a great home remedy from her grandmother for making hair grow faster.

Laura then experimented with the formula to make it even better and then just recently decided that it could make a great commercial product. Laura created The Hair Fuel, a subscription product that she has successfully launched on a crowdfunding site.

So if you’d like to turn your own ideas into real-world products, or you are interested in how you can run your own successful crowdfunding campaign, then this is the episode for you.


Laura’s Story

When I was 17 years old (I’m now 30!), I had a bad perm which cost me a third of my hair. My hair follicles were so damaged and burnt that my hair just would not grow. I tried everything: from horse shampoo, expensive medication, including Minoxidil to professional treatments, but nothing worked.

Since I’m a proud nerd with not one, but three degrees, I dived into my own research into the science and biology of hair growth and coupled that with home remedies approach – thanks to growing up with my late Russian grandma. Eventually, I came across a combination of ingredients and a chemical reaction – that made sense to ME.

Launching The Hair Fuel was not a smooth ride. At all. There are ups and downs, especially so – that I am doing this on my own…

So, to support and keep myself accountable throughout this process, I created a Vlog to cover and share final stretch of pre-launch months of The Hair Fuel. Mostly sharing via Facebook with friends, I shared it all: the good, the bad, and the ugly. Friends cheered for me when it went well, and empathised when ride was intermittently bumpy.

The idea to start documenting it only came after about 8 months of actively working on The Hair Fuel. But, despite it being late, I’m glad I did it. You can now learn the story for yourself and really understand the heart and soul of The Hair Fuel here.

Laura’s Links

  • TheHairFuel.com
  • Shop at TheHairFuel.com
  • TheHairFuel on Facebook
  • TheHairFuel on Instagram
Laura’s recent crowdfunding video for The Hair Fuel

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Music provided by Argofox:
TheDiabolicalWaffle – My Wish
https://youtu.be/sRWEMjYR6e4

Filed Under: Podcast episodes Tagged With: Podcast, Podcast episode

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