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How Susan Gregory quit her job and launched Slurps, the first hydration product for dogs [#26] The Ideas Lab Podcast

22nd August 2019 By John Williams Leave a Comment

Susan-gregory-on-the-ideas-lab-podcast-with-john-williams-slurps-for-pets.

How Susan Gregory quit her job and launched Slurps, the first hydration product for dogs

Susan Gregory is founder of Slurps – the company that creates organic dog drinks to keep dogs happy, healthy and hydrated.

Susan had a good job as head of food at Nestle, until she quit in 2015. She realised she didn’t want another job, she wanted to do something on her own.

I wanted to ask her how she got the idea for a drink for dogs, how she first got it off the ground, and some of the entrepreneurial lessons she has learned that perhaps we can all benefit from hearing.


Susan’s Links

Slurps4pets.co.uk – Enter ‘SLURPS15’ at checkout for a 15% discount!

slurps for pets

About Slurps

To keep healthy, vets recommend your dog should drink 50ml water per kg bodyweight per day. That’s about 3 bowls of water for the average 30kg Labrador, 5 bowls for a 50kg dog or 1 bowl for a small 10kg dog.

And for active dogs or on warmer days, that recommendation increases by another 50%

But what do you do if your dog isn’t drinking enough?

Meet Ruby: Executive Slurper

Ruby is a very active dog who drinks very little water. It took a year to develop Slurps to Ruby’s high standards. After further taste tests at Raystede Centre for Animal Welfare, we discovered that 95% dogs lapped up Slurps.

Dogs LOVE Slurps and because they’re packed full of omega 3 fish oils, your dog will be happy, healthy and hydrated! They can have them as a drink between meals or poured over their food (great for fussy eaters).

Get 15% discount by using code ‘SLURPS15’ at checkout at slurps4pets.co.uk


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Music provided by Argofox:
TheDiabolicalWaffle – My Wish
https://youtu.be/sRWEMjYR6e4

Filed Under: Podcast episodes Tagged With: Podcast, Podcast episode

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