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How to write a bestselling business book - with Alison Jones
[Clip] How to write a business book in the 21st century - don't lock yourself away in a room!
If you've ever wanted to write a book about some aspect of business, then this is a great podcast for you.
Alison Jones is founder of Practical Inspiration Publishing a pioneering publishing partner for businesses. And she runs the podcast, the Extraordinary Business Book Club, and she's had some fantastic guests on that.
She is a veteran in the publishing industry with 25 years of experience with companies like Chambers, Oxford University Press, and Macmillan. And she is head judge on the annual Business Book Awards, which I am a category judge on.
She's also author of This Book Means Business and several other books. And now I wanted to find out what makes a successful business book - how do you even start writing such a thing? And what is the key to making your business book successful?
This is a really fascinating podcast for anyone who's ever dreamed of writing that killer business book.
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Alison Jones is founder of Practical Inspiration Publishing, a pioneering publishing partner for businesses, and host of The Extraordinary Business Book Club, a podcast and community for writers and readers of extraordinary business books. A veteran of the publishing industry, she worked for 25 years with leading companies such as Chambers, Oxford University Press and Macmillan (as Publisher and then Director of Innovation Strategy at Palgrave Macmillan).
She regularly speaks and blogs on the publishing industry, is on the board of the Independent Publishers Guild and Head Judge of the Business Book Awards. She has written and edited several books, most recently This Book Means Business (2018).