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How Charlie and Harry Thuillier turned their idea for the world’s first healthy ice cream into an international food business
[Clip] Sleeping under his desk while setting up his business! Charlie Thuillier of The Oppo Brothers
This episode of the podcast is a real adventure. It's one of my favourites. Charlie Thuillier was on a world record breaking kite buggy adventure with his brother Harry in Brazil, when he had a great idea, which was partly inspired by reading my first book, Screw Work Let's Play on a beach in Brazil.
That idea was to create the world's first healthy ice cream. Today, Oppo ice cream is a reality. It's a product you can buy in thousands of stores all around Europe, and it's won multiple taste awards.
Listen to the interview to find out how Charlie and his brother Harry went from sleeping on the floor of a borrowed office to creating their own successful international food brand. And you can also read more about their story and how Harry and Charlie worked together as a team within the company. In my new book, F**k Work Let's Play
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ICE CREAM OFFER
Charlie completed an unofficial world-record in 2011 - travelling 1,000km by kite-buggy with his brother, Harry. Running out of food during the trip they lived off coconuts and wild fruits. This sparked a revelation: natural ingredients can make indulgent food healthy. Returning home Charlie left his job at Diageo and founded Oppo. It took 25 months and just £1.05 left in the bank account before they created a natural ice cream with fewer calories and less sugar than an apple – and also beat Haagan Dazs in a blind taste test. Harry joined and Oppo Brothers launched October 2014. Now stocked in 5000 stores in 12 countries, Oppo is the fastest growing ice cream company in Europe. Notable awards include 4 x Great Taste Awards, Sunday Times Fast track Ones to Watch, and UK Start-up of the Year.