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How to create a #1 app with 4 million downloads – Dave Crane, founder of Smoke Free
[Clip] Dave's first insight into the power of behaviour change as a young schoolboy.
This is the first in a series of interviews with people who are featured in my brand new book published this July by Pearson. And this is David Crane.
Dave is a friend of mine for some years, but he's also the person who is the creator of the number one stop smoking app in the world, called Smoke Free, he's now had 4 million downloads. And I wanted to ask him, what makes a good app idea?
How do you get apps noticed right at the start, and what is the key to an app that takes off and actually becomes a major source of income, as well as doing some good in the world?
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Dave earned his PhD from the prestigious behaviour change lab at University College London. Prior to which he founded one of the first web development agencies in the UK and spent twenty years building websites. His long experience trying to change his own behaviour taught him how difficult the process can be; what makes it easier and what keeps us going when we want to give up.