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How Ingrid Lill turned her passion for visual thinking into a unique business
[Clip] Visualise your business strategy in a flash with Ingrid Lill
If you're wondering how to take your creative or artistic skills, and make a really good living out of them, or if you're interested in how you can create something in the market that is completely unique, and market it successfully, this podcast is for you.
Ingrid Lill is an illustrator based in Denmark. She joined my Pioneer Programme a few months ago, because she wanted to pull herself out of that market of illustrators, where often you don't get paid that well for your work, even if you're really skilled, and instead create something that was distinctive.
Ingrid has created a visual thinking process called brand storyboarding, which helps businesses to identify who their target market is, what they provide that is of real value to them, what makes them different, and captures all of that in a beautiful illustration that Ingrid creates.
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Hi, I'm Ingrid Lill – communication designer and visual storyteller. I have been telling stories with my drawings since I was a little kid. I studied Visual Communication in Offenbach, Germany – back then when layouts were still drawn by hand with magic markers.
Then I worked as a visual artist, graphic designer, and art director all over Europe. I have designed countless logos, brochures and websites. It became easier to do good design with all the digital tools and templates – and I missed drawing!
A few years ago I discovered Graphic Facilitation as a powerful tool for capturing and facilitate processes in real time, and began drawing again. That's when I discovered that illustration is an easy vehicle to become more visible. I started giving drawing classes for people who want to tell their stories, with pictures.
All of a sudden I had a fledgling business!
I had to realize that pretty pictures, great drawings, and beautiful designs aren't nearly enough if you want to communicate effectively. You need to have a concise message in order to get through to your audience. Which is more difficult than I would have thought. Until I got the idea to draw my business instead of just writing it. Result: Instant clarity!
Now I help clients to find and express their message: LiLLBrand Storyboarding. And sometimes I just paint, and I make very weird dolls.