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The Kim Kardashian Principle: Why Shameless Sells (And How to Do It Right) with Jeetendr Sehdev
Jeetendr Sehdev is author of the New York Times Bestseller; The Kim Kardashian Principle.
I loved this book even though I am no Kim Kardashian fan. Jeetendr makes a really good case that marketing has changed completely and big brands are struggling to keep up.
Now, vulnerability is the new sexy, authenticity matters and flaunting your flaws is probably the best thing you can possibly do for your personal or business brand.
If you know you need to make yourself more visible in the world or you are trying to break through in a crowded space and you are nervous about showing yourself and not knowing what’s going to work, then this will be an inspiring and very entertaining episode of the podcast.
Described by Variety as “The best in the business” and Harper’s Bazaar as “the most relevant voice of the social media era,” Jeetendr Sehdev is a media personality, the world’s leading celebrity expert, and a New York Times best-selling author. A trailblazer in pop culture insights, he has become one of the most prominent figures in celebrity news.
Jeetendr was born and raised in Bristol, England. He graduated from Oxford University before moving to Boston to attend Harvard Business School. He began his career in advertising at Ogilvy & Mather in New York City where he built some of the world’s most iconic brands.
Jeetendr’s insight on celebrities, brands and the power of Youtube stars continue to make global headlines. He has graced the pages of magazines like Vogue, GQ and L’Officiel, is a familiar face on shows like Access Hollywood and CNN Tonight and he writes opinion pieces for publications like The Guardian and Forbes.
Jeetendr’s first book, “The Kim Kardashian Principle: Why Shameless Sells and How to Do it Right,” was released by St. Martin’s Press. The part memoir and marketing guide has become an instant New York Times, Wall Street Journal, Los Angeles Times, and Washington Post bestseller along with reaching another twelve bestsellers lists. Michael Levin at The Huffington Post names it one of the most influential books of the year. Most recently, Jeetendr’s new branding rules have been identified as the inspiration behind one of the most talked about advertising campaigns in recent history; Nike’s new advertising campaign with Colin Kaepernick.
Jeetendr works alongside the United Nations to help raise awareness and promote efforts to combat modern-day slavery. He is a dual British and American national, who lives in sunny Los Angeles.
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