The Charm Offensive with Jon Buchan – Using radical candour & humour to win business
If you’ve ever written a cold email to someone you don’t know in the hope of winning a new project or new client, then this episode of The Ideas Lab Podcast is for you.
Jon Buchan sent a killer cold email, almost by accident, some years ago. Since then he has realised that he struck gold with a certain way of copywriting that gets much more powerful results in cold emailing people, in email marketing in general, even in Facebook Ads and in sales copy.
He now runs Charm Offensive, a business that teaches people how to get better results in their copy and their marketing using his unique mix of humour and radical honesty.
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Music provided by Argofox:
TheDiabolicalWaffle – My Wish