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New York Times Bestselling author Mike Michalowicz on how to make your business pay
[Clip] Clients don't really want to rip you off!
Mike Michalowicz is a New York Times bestselling author who has sold over half a million books. He's also built four multi-million dollar companies and sold two of them.
But, he admits it's not all been positive. He lost his house at one point lost his entire fortune. twice, launch 10 failed businesses and experience years of depression.
After working out where he was going wrong in his own businesses and finding a way to solve it. He became a business author with one clear mission; to eradicate entrepreneurial poverty.
So I'm delighted Mike agreed to be on the podcast, I loved his book, The Pumpkin Plan, and also Profit First, and now his new book is out, Fix This Next.
In order to get a successful business off the ground and keep it growing, you find that there is a never ending list of things to be done and broken stuff to fix. And what Mike has done in Fix This Next is show a systematic way to simplify that process and make your business take off.
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[Clip] The profitability formula you're using is flawed
Mike mi-KAL-o-wits is the author of Profit First, Clockwork, Surge, The Pumpkin Plan, and his newest release Fix This Next. By his 35th birthday, Mike had founded and sold two companies - one to private equity and another to a Fortune 500. Today he is running his third multi-million dollar venture, Profit First Professionals.
Mike is a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Over the years, Mike has traveled the globe speaking with thousands of entrepreneurs, and is here today to share the best of what he has learned.